For Publishers
We Focus
On Maximizing
Your Revenue
Fols Media provides publishers with a simple solution to generate additional revenue from their digital video and display advertising inventory. We do this by offering access to advertising from a variety of direct advertisers and other demand partners. The Fols Media team strives to ensure that publishers see the highest possible revenue opportunities by maximizing fill rates and eCPM.
Monetization
Fols Media helps supply partners navigate the complex demand landscape and implement unrivaled monetization strategies. We deliver unique, effective advertising solutions for each publisher we work with by emphasizing customer service and dedicating ourselves to understanding each client’s business strategy, technology and goals.
Maximum Yield
Our objective is to maximize overall revenue for our publisher partners. Whether we’re increasing the value of your current inventory, or providing incremental streams of revenue through our proprietary ad products, we strive to implement a monetization strategy that best suits your needs. A key component of the monetization strategies we build (and a driver of their success) is the strategic partnerships we cultivate with media buyers across the entire demand landscape – from direct advertisers and agencies, to trading desks, DSPs, ad networks and exchanges.
Technological Expertise
Fols Media works with industry technology leaders to ensure our publisher partners receive the most complete yield optimization strategies. We understand the intricacies of our technology partners’ platforms and use this knowledge and our penchant for testing to empower the Fols Media team to custom-build demand solutions for each client. The end result is maximum efficiency, performance and revenue.
Client Service
Fols Media is, at its very core, a company dedicated to publisher relationships and shared goals. We provide constant communication and transparency, as we believe intensive collaboration among partners is critical to achieving results. If necessary, we formulate new strategies to ensure the foundation that has been built doesn’t crumble. By working with Fols Media, you will be working with a fiercely dedicated and professional team who remain steadfast in the vision and desire to deliver results for you at every turn.